Search
What GEO actually means for a small business website
Generative engine optimization is not a new discipline bolted onto SEO — it is what happens when the thing reading your page is summarising it rather than ranking it.
3 min read
Journal
5 articles
Notes from the work.
Short, specific pieces on what clients actually ask us: why a site feels slow, what search visibility means now that models answer first, when AI is worth building, and what a booking system has to get right.
- Performance
What actually makes a website fast
Most slow sites are not slow because of the framework. They are slow because of four or five specific, boring, fixable things.
2 min read - AI
When an AI agent is worth building — and when it isn't
The technology is ready for more than most businesses need. The useful question is not what AI can do, but which of your processes is actually costing you something.
2 min read - E-commerce
What a hotel booking system has to get right
Direct bookings are worth more than the commission you save. But only if the booking flow is better than the platform your guest would have used instead.
2 min read - Design
One page or a full website?
A one-page site is not a cheaper version of a real website. It is a different tool, and for some businesses it is the better one.
2 min read
Websites
- One-page sites
- Business websites
- Custom UI/UX
- Performance
Commerce & Booking
- WooCommerce stores
- Payments & shipping
- Hotel booking systems
- Availability
Growth
- SEO & GEO
- Google Ads
- Meta Ads
- Social media
AI & Automation
- AI agents
- Chatbots
- Workflow automation
- CRM integrations
Working on something this touches?
If one of these matches a problem you are trying to solve, tell us about it. We will give you a straight answer on whether we are the right studio for it — including when we are not.